‘’You sold your soul to the devil when you put on your first pair of Jimmy Choo's, I saw it.’’

The Devil Wears Prada

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Colin's Jeans Fest

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about

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goal

Jeans brand Colin’s holds annual promos and specials. To heighten customers’ interest we filmed a light and floaty video.

idea

A company of agreeable young women and men are hanging out on the roof. Among them there are several freerunners, street dancers and graffiti artists. These people represent a target audience of Colin’s brand.

realization

The shooting of commercial took place on the roof of Flacon design-factory – one of the most famous creative clusters in Moscow. In post-production stage we added graphic elements and titles.

style frames

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CREDITS

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Zhee-Shee Production

ProducerEkaterina Mirlilenko

DirectorAlex Novikov

Director of PhotographyDenis Firstov

CGAleksey Egorov
Artem Otvodenkov

EditorArtem Shcherbakov

Executive producerNikolay Gavrilov