‘’You sold your soul to the devil when you put on your first pair of Jimmy Choo's, I saw it.’’

The Devil Wears Prada

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Hypermarket Lenta

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about

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goal

In pressing deadlines to create a commercial video, celebrating 25th anniversary of hypermarket chain «Lenta».

idea

The main idea of the OST of commercial is customers’ comfort during their visit to "Lenta". To stress this trick we dressed actors and crowd of extras in cosy leisure wear.

realization

The shooting of video took place in location 1 hectare in area. We used 15-meter gyroscope camera boom. All night long the hypermarket was full of dancing actors in pyjamas. Client appreciated the result of shooting, after that Zhee-Shee Production was asked to write a 3-minute anthem for hypermarket chain "Lenta".

CREDITS

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people

Zhee-Shee Production

DirectorPavel Ivanov

DOPAleksey Bunakov

Production-designerMaria Pasichnik

ProducerAlex Novikov

ComposerIlya Shibanov

ColoristEvgeny Gvozdev

Executive producerNikolay Gavrilov