The Devil Wears Prada
In pressing deadlines to create a commercial video, celebrating 25th anniversary of hypermarket chain «Lenta».
The main idea of the OST of commercial is customers’ comfort during their visit to "Lenta". To stress this trick we dressed actors and crowd of extras in cosy leisure wear.
The shooting of video took place in location 1 hectare in area. We used 15-meter gyroscope camera boom. All night long the hypermarket was full of dancing actors in pyjamas. Client appreciated the result of shooting, after that Zhee-Shee Production was asked to write a 3-minute anthem for hypermarket chain "Lenta".
Executive producerNikolay Gavrilov