The Devil Wears Prada
Octagon agency suggested us a joint task to shoot a commercial timed to the release of Sberbank and Mastercard cards with the design of the League of Legends.
When we created the "Thank you for playing" video, we tried to make something that spoke the same language as the game community. It was decided to show different members of the League of Legends community: a hero who plays at home, a young player who spends time in a gaming club with friends, a professional eSportsman, a famous commentator, a girl cosplayer - everyone has a love for the League of Legends in their own way, but they are all part of the same culture.
It was a difficult 20-hour shift with the participation of the famous eSports commentator Flashinthenight and cosplayer Angie (@roga_na_noge). Despite the challenging timeline of the project, we had a real pleasure in the process. Glitches, neon, eSports! Thank you for playing!
senior account managerJulia Popova
account managermaksim rudakov
1st Assistant Directornataliya nelidova
costume designereva gavrilova
Executive ProducerNikolay Gavrilov