‘’You sold your soul to the devil when you put on your first pair of Jimmy Choo's, I saw it.’’

The Devil Wears Prada

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Mail.ru Group | Letter to Father Frost

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about

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goal

Mail.ru group decided to congratulate everyone with coming New Year 2018, literally by name. Combo of Mail.ru Group IT-skills and Zhee-Shee production’s experience made it possible to complete this task.

Together we launched an incredibly cute soft-hearted New Year and Christmas special project, where Father Frost says a personal wish to a kid.

idea

At a landing page visitor enters kid’s name and after that a child goes crazy watching a personal video with congratulations from grandpa. Father Frost repeats kid’s name several times during the video.

realization

Such a huge amount of names we reached due to Father Frost’s bushy moustaches and work of sound engineers. Users were sending missing names in real time. Throughout the project we recorded more than 1k names.

Besides filming part of video, the “gingerbread” animated introduction with locomotive was produced by Zhee-Shee team as well.

style frames

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CREDITS

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people

Mail.ru Group

Creative directorAnna Artamonova

Art-directorMitya Osadchuk

ProducerDariya Balakaeva

Zhee-shee production

DirectorPavel Ivanov

DIRECTOR OF PHOTOGRAPHYValentin Finaev

Executive producerNikolay Gavrilov

ProducersArtem Shcherbakov
Otar Berov

EditorDMITRY SEBROV

CGNail Gaynullov
Lenar Singatullov
Michael Gnatuk