The Devil Wears Prada
Mail.ru group decided to congratulate everyone with coming New Year 2018, literally by name. Combo of Mail.ru Group IT-skills and Zhee-Shee production’s experience made it possible to complete this task.
Together we launched an incredibly cute soft-hearted New Year and Christmas special project, where Father Frost says a personal wish to a kid.
At a landing page visitor enters kid’s name and after that a child goes crazy watching a personal video with congratulations from grandpa. Father Frost repeats kid’s name several times during the video.
Such a huge amount of names we reached due to Father Frost’s bushy moustaches and work of sound engineers. Users were sending missing names in real time. Throughout the project we recorded more than 1k names.
Besides filming part of video, the “gingerbread” animated introduction with locomotive was produced by Zhee-Shee team as well.
Creative directorAnna Artamonova
DIRECTOR OF PHOTOGRAPHYValentin Finaev
Executive producerNikolay Gavrilov