‘’You sold your soul to the devil when you put on your first pair of Jimmy Choo's, I saw it.’’

The Devil Wears Prada

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Online supermarket Azbuka Vkusa

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about

gubki

goal

To show the advantages of online supermarkets Azbuka Vkusa in an intelligible and entertaining form.

idea

REDKEDS agency creative team dropped the idea of traditional commercial families and supermarkets. We will make grocery come alive! Sketches in which fruits are afraid of the dark or grumble because of overcrowded basket seem to be understandable and touching at the same time.

realization

Due to combination of photorealism and doodles we succeed in products animation (even grumpy asparagus has fans). As a result we have alive characters, empathised by viewers. In each of three videos we emphasize definite advantage of Azbuka Vkusa’s service: wide range of products, fast delivery and huge delivery area.

style frames

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interesting fact

Fruits and vegetables were so fresh and of choice quality, that it was difficult to shoot them after 4-5 doubles. Producer Otar Berov tried to eat it all!

CREDITS

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REDKEDS

Creative directorValery Volchetsky

Senior copywriterKoba Mikeladze

Art-directingMaksim Demin
Eugeny Kurlaev

Team LeadMitya Meshcheryakov

Account-managerAnastasia Tretyakova

ProducerJulia Velichko

Zhee-Shee Production

DirectorEugenia Onegina

DOPRobert Sarukhanyan

ProducersOtar Berov
Aleksey Novikov
Zenden Smash

Production DesignerIstomina Natalia

Art-directorLenar Singatullov

IllustratorRoman Novak

Motion-designAndrey Nesterov
Lenar Singatullov

CleanupMax Vatrushkin

ColoringEugene Gvozdev

MusicIskander Yerimbetov

Sound designMichael Politkovsky