The Devil Wears Prada
To show the advantages of online supermarkets Azbuka Vkusa in an intelligible and entertaining form.
REDKEDS agency creative team dropped the idea of traditional commercial families and supermarkets. We will make grocery come alive! Sketches in which fruits are afraid of the dark or grumble because of overcrowded basket seem to be understandable and touching at the same time.
Due to combination of photorealism and doodles we succeed in products animation (even grumpy asparagus has fans). As a result we have alive characters, empathised by viewers. In each of three videos we emphasize definite advantage of Azbuka Vkusa’s service: wide range of products, fast delivery and huge delivery area.
Fruits and vegetables were so fresh and of choice quality, that it was difficult to shoot them after 4-5 doubles. Producer Otar Berov tried to eat it all!
Creative directorValery Volchetsky
Senior copywriterKoba Mikeladze
Team LeadMitya Meshcheryakov
Production DesignerIstomina Natalia
Sound designMichael Politkovsky