‘’You sold your soul to the devil when you put on your first pair of Jimmy Choo's, I saw it.’’

The Devil Wears Prada

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Philips | Audio

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about

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goal

First commercial of Philips Audio advertising campaign in Russia. Philips decided to focus sound lovers' attention on company's Audio store.

idea

We suggest you to think about the true value of sound. Is it just an old playlist in a smartphone? Or background music? Probably, escape from silence or the way to defend yourself from the world?

The story “Useful sound” tries to define a significant role of sound in our everyday life.

realization

5 shooting days in 6 locations with brilliant actors, chosen by director Pavel Ivanov. The casting was held for 2 weeks. It was worth it! Can you see, how truly girl is crying in a bus?

style frames

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interesting fact

One of 6 video locations was a small island in Moscow suburbs. Production team had to get there by old fishing boat.

CREDITS

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people

PHILIPS

Brand-managersYelena Druzhinina
Igor Eremeev

Fanatic

IdeaEgor Gavrilin

Zhee-Shee production

DirectorPavel Ivanov

Executive producerNikolay Gavrilov

ProducerYulia Velichko
Pavel Ivanov

director of photographyZhenya Kozlov

PRODUCTION DESIGNERASYA DAVYDOVA

CASTING DIRECTORNINO LEONIDZE

EDITORDMITRY SEBROV

SOUND DESIGNPaul Bexx.