‘’You sold your soul to the devil when you put on your first pair of Jimmy Choo's, I saw it.’’

The Devil Wears Prada

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Sweeterella

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about

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goal

The commercial video for confectionery brand Sweeterella.

idea

Brandbook for all Sweeterella products bases on ladybird pattern. It was very important to support visual communication in a commercial video. The heroine is a little girl, she pronounces a childish rhymes about ladybird, but changes its ending. Instead of bread she asks to bring her Sweeterella sweets.

realization

Production consisted of 2 large stages: graphic and shooting ones. The shooting day lasted for 17 hours, all content was recorded on film. Sweeterella ad was the first experience of character animation for our CG department: 3D-modelling and animation of the Ladybird.

style frames

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interesting fact

Main little actress is a director's daughter! Sweeterella brand manager noticed her in director’s Instagram account, after that she decided to cancel a casting for this role. “No need!” she claimed.

CREDITS

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Zhee-Shee Production

DirectorAlex Novikov

Executive producerNikolay Gavrilov

Director of PhotographyAleksey Bunakov

Production designerNataliya Nelidova

3D-modellingArtem Shcherbakov
Valery Vdovin (RED LAB)