The Devil Wears Prada
The commercial video for confectionery brand Sweeterella.
Brandbook for all Sweeterella products bases on ladybird pattern. It was very important to support visual communication in a commercial video. The heroine is a little girl, she pronounces a childish rhymes about ladybird, but changes its ending. Instead of bread she asks to bring her Sweeterella sweets.
Production consisted of 2 large stages: graphic and shooting ones. The shooting day lasted for 17 hours, all content was recorded on film. Sweeterella ad was the first experience of character animation for our CG department: 3D-modelling and animation of the Ladybird.
Main little actress is a director's daughter! Sweeterella brand manager noticed her in director’s Instagram account, after that she decided to cancel a casting for this role. “No need!” she claimed.
Executive producerNikolay Gavrilov
Director of PhotographyAleksey Bunakov
Production designerNataliya Nelidova
Valery Vdovin (RED LAB)