‘’You sold your soul to the devil when you put on your first pair of Jimmy Choo's, I saw it.’’

The Devil Wears Prada

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Zirax

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about

gubki

goal

Zirax is an ice-melting product. Zhee-Shee production created a good-looking video, explaining mode of Zirax’s operation.

idea

We show the mode of reagent’s action in different locations of a town: road surface, yards and etc.

realization

To say honestly, we adore graphic visualisation of this commercial and the solution of demonstrating Zirax’s features. We created a small island with circular road. A special bar is due to change a type of weather. An illustrated and vivid scheme demonstrates product’s effect.

style frames

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CREDITS

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people

Zhee-Shee Production

IdeaAleksey Egorov
Artem Shcherbakov

ProducerArtem Shcherbakov

3D-modellingNail Gaynullov
Alexander Lutai

Motion-graphicsIlya Panchukhin

Sound designDaruma Audio