‘’When deep space exploration ramps up, it'll be the corporations that name everything, the IBM Stellar Sphere, the Microsoft Galaxy, Planet Starbucks.’’

Fight Club

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TELE2 | Annual report

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about

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goal

The TELE2 management got used to the peculiar format of TV advertising of the brand. That’s why another annual report about network development was expected to be shown in similar format.

idea

DDB agency came to us with idea of turning annual report in a musical number. The main characters of TELE2 television commercials were supposed to present the results in the video.

realization

Zhee-Shee production brought idea into action. We developed the script of video by adding scenes with projection. According to director’s vision there should be volume lights in shot, and therefore a lot of fog. So, it was a really “smoky” shooting.

style frames

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CREDITS

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people

DDB AGENCY

ProducerIrina Lee

Zhee-Shee Production

DirectorAlex Novikov

DOPKaren Manaseryan

Production managerNatalya Nelidova

Executive producerNikolay Gavrilov