– And you know what they call a mapping in Paris?
– They don't call it a mapping?
– They call it Le mapping…

Pulp Fiction feat. Zhee-Shee production

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New Year Perfomance in Yekaterinburg

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about

gubki

goal

In collaboration with The Resonance agency our studio took part in creating content for massive mapping. Lightshow on the front of the most well-known building in town –  Administration of Yekaterinburg was dedicated to New Year holidays. We produced 2 music mapping videos with the participation of Russian singers.

idea

Based on popular songs we created 2 spectacular light videos: catchy “Discoteka avariya” to let viewers dance and tender charming composition of Yolka.

realization

3D Father Frost from the fronts of building sang along with “Discoteka avariya”.

In advance we made a chroma key shooting with members of band, after that we added them to the projection.

To support tender atmosphere in Yolka’s video we used enormous swings. Yolka was crossing the whole studio while going on the swings during the shooting.

style frames

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CREDITS

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The RESONANCE

General producerMichael Shalyapin

Line producerOlga Shalyapina

Creative directorAlexander Pogrebetsky

Producer/SupervisorDenis Astakhov

Account managerNelly Astakhova

ScriptAleksey dozortcev

Music productionMonoleak

Zhee-shee production

Director / Art-directorAleksey Egorov

Supervisor/ProducerArtem Shcherbakov

DOPAleksey Bunakov

IllustratorRoman Novak

AnimatorsArtem Otvodenkov
Aleksey Anshukov

3DAleksey Matveyev