‘’When deep space exploration ramps up, it'll be the corporations that name everything, the IBM Stellar Sphere, the Microsoft Galaxy, Planet Starbucks.’’

Fight Club

teapot
car
leave
poison
hand_mini
Path 4 Created with Sketch.

Coca Cola | Olympic torchbearer

PLAY
turn on images 🔥

about

gubki

goal

Thanks to Coca-Cola Hellenic in 2013 every Russian citizen could win a possibility of taking part in Olympic Torch Relay. All they needed to do was to leave an application on special website. Among others Coca-Cola employees got a chance to carry a torch on a certain distance of Relay.

idea

Zhee-Shee produced several profiles about every employee, honored to become a torchbearer. We showed their daily routine, hobbies and interests, expectations of taking part in Olympic event and etc. The most touching story we got, when we were shooting lift man, working on “Multon” factory in St. Petersburgh.

realization

Several shooting days in St. Petersburgh. Admiration for people’s strong inwardness. Inspite of loss of sight they lead amazing and active life.

style frames

turn on images 💩
turn on images 💩
turn on images 💩
turn on images 💩
clap Created with Sketch.
svet

interesting fact

Dmitry Pavlov is a person with sight disability. He can’t see well, actually Dmitry sees practically nothing, but he dedicates all his time to the people, who are on a worse streak. Dmitry runs swimming training sessions for blind and visually challenged, organizes arm-wrestling competitions. He has three children, two of them are adopted. Family lives in St.Petersburgh outskirts, parents work, at the same time they always have a time to make so wonderful and generous things.

CREDITS

krest1
krest2
krest1
people

Zhee-Shee Production

DirectorAlex Novikov

DopValentin Finaev

Executive producerNikolay Gavrilov