Coca Cola | Olympic torchbearer
about
goal
Thanks to Coca-Cola Hellenic in 2013 every Russian citizen could win a possibility of taking part in Olympic Torch Relay. All they needed to do was to leave an application on special website. Among others Coca-Cola employees got a chance to carry a torch on a certain distance of Relay.
idea
Zhee-Shee produced several profiles about every employee, honored to become a torchbearer. We showed their daily routine, hobbies and interests, expectations of taking part in Olympic event and etc. The most touching story we got, when we were shooting lift man, working on “Multon” factory in St. Petersburgh.
realization
Several shooting days in St. Petersburgh. Admiration for people’s strong inwardness. Inspite of loss of sight they lead amazing and active life.
style frames
interesting fact
Dmitry Pavlov is a person with sight disability. He can’t see well, actually Dmitry sees practically nothing, but he dedicates all his time to the people, who are on a worse streak. Dmitry runs swimming training sessions for blind and visually challenged, organizes arm-wrestling competitions. He has three children, two of them are adopted. Family lives in St.Petersburgh outskirts, parents work, at the same time they always have a time to make so wonderful and generous things.
CREDITS
Zhee-Shee Production
DirectorAlex Novikov
DopValentin Finaev
Executive producerNikolay Gavrilov
