TELE2 | Annual report
PLAY
about
goal
The TELE2 management got used to the peculiar format of TV advertising of the brand. That’s why another annual report about network development was expected to be shown in similar format.
idea
DDB agency came to us with idea of turning annual report in a musical number. The main characters of TELE2 television commercials were supposed to present the results in the video.
realization
ZHEESHEE brought idea into action. We developed the script of video by adding scenes with projection. According to director’s vision there should be volume lights in shot, and therefore a lot of fog. So, it was a really “smoky” shooting.
style frames
CREDITS
DDB AGENCY
ProducerIrina Lee
ZHEESHEE
DirectorAlex Novikov
DOPKaren Manaseryan
Production managerNatalya Nelidova
Executive producerNikolay Gavrilov
