‘’You sold your soul to the devil when you put on your first pair of Jimmy Choo's, I saw it.’’

The Devil Wears Prada

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Ryazanochka

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about

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goal

Trademark "Ryzanochka" launched a new modern packaging design for its items produced. While creating a video supporting new style, we tried to avoid traditional images with mills and “grandmas”.

idea

Every time we cook anything with flour, we reflexively shake flour off hands with claps. Dada Creative agency used this habbit as a metaphor in creative idea of commercial: “Applaud yourself in advance”.

realization

We made more than 1k “flour” shots from various shooting angles. Sort of task was setting focus on flying pancake, but our DOP managed with this riddle.

style frames

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interesting fact

All pancakes were harmed in the making of this commercial. Yummy! Tasty catering happened.

CREDITS

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people

DADA CREATIVE

IdeaArtem Petrov

Zhee-shee production

DirectorAlex Novikov

Executive producerNikolay Gavrilov

PRODUCTION DESIGNERASYA DAVYDOVA

DIRECTOR OF PHOTOGRAPHYAleksey Bunakov