ZHEESHEE in collaboration with Sila Sveta created multimedia presentation of a new car – BYD Tang. We were pressed for time and had only one month to implement Sila Sveta’s ideas. Under the direction of Alexander Us (Sila Sveta) ZHEESHEE’s specialists created 10-minute content for enormous LED setup in Diamond Arena in Beijing, China.
Working with light and lasers turned out to be new and very interesting experience for our team. In this show we simulated car’s ride through mountains, adapted content for car balet, visualized intellectual system DiLink (built-in car) and even released a dragon on the stage.
Creative DirectorAlexander Us
ProducersAlesia Zhulinskaia
Nikolay Nebolsin
Art-directorPolina Sukhanova
Concept-artistsYaroslav Svyatyh
Elizaveta Romanova
Lighting designersPavel Zmunchila
Stepan Novikov
Production directorMichael Dadaev
CG-supervisor/ProducerArtem Shchebakov
Art-directorAlecander Pogrebetsky
CG-generalistsAleksey Orlov
Sergey Dvoryashin
Lenar Singatullov
Petr Shkolny
Ilia Artemenkov
Dmitry Fludov
3D-artistsNail Gaynullov
Alexander Lutai
Alexander Korshakov
Michael Gnatuk
Animation & RigAnton Chistyakov
Alexander Smirnov
Music and sound designMaksim Khrychev (sound force)