Jeans brand Colin’s holds annual promos and specials. To heighten customers’ interest we filmed a light and floaty video.
A company of agreeable young women and men are hanging out on the roof. Among them there are several freerunners, street dancers and graffiti artists. These people represent a target audience of Colin’s brand.
The shooting of commercial took place on the roof of Flacon design-factory – one of the most famous creative clusters in Moscow. In post-production stage we added graphic elements and titles.
Director of PhotographyDenis Firstov
Executive producerNikolay Gavrilov