Russian state TV company launched a new musical channel – Music One TV. In the shortest time possible ZHEESHEE created fully fledged advertising promo.
Music One TV positions itself as guide to youth culture. Central characters of video are bright, provocative, each of them embodies different types of music, presented on the channel’s air.
We had only 4 days for pre-production. Characters much as locations suggested to be offbeat and catchy. Task with actors was completed by wonderful casting director Yulia Shvaybovich. While searching for locations we did our best.
director of photographyVladimir Sheyan
Casting directorYulia Shvaybovich
Executive ProducerNikolay Gavrilov