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Olyfrin

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The Smetana agency took the need for mucosal hydration to an absolute level. The agency invited Zheeshee to shoot a commercial video with the funny consequence of neglecting hydration.

In addition to the usual pre-production issues, the project teams discussed the degree of mummy wrapping and the proper dispersion of sand. We conducted two tests recreating different degrees of aging of the mummy.

style frames

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CREDITS

krest1
krest2
krest1
people

Solopharm

Head of Marketing groupDmitry Shlyakhov

Senior product managerNatalia Morozova

Junior product managerAnna Uftikova

Smetana

Creative group headAlexander Eperin
Artur Danielyan

Senior CopywriterAlina Dmitrieva

Account managerKseniya Stepanova

Junior Account managerYulia Sukhanova

Client Service directorAnna Gubareva

Production DirectorAnton Cherkasov

ProducerNatasha Abzalova

ZHEESHEE

DirectorAlexandr Boykov

Executive producersAlex Novikov
Nikolay Gavrilov

DOPVasily Shiroky

ProducerDaria Neustroeva

Linear producerNikolay Gavrilov

Producer AssistantEugenia Arkhipova

AdministratorNikolay Andronov

1 ADAnastasia Murashkina

GafferGeorgy Mikhaylov

DollyAndrey Korovichenko

Focus pullerRoman Markin

Sound editorAlexander Svistunov

Production-designerTatyana Zhilyaeva

Costume designerMaria Shibalova

Makeup artistAlina Nazarova

Special effectsPavel Babkin

Casting-directorNatalya Nelidova

Casting assistantViktoriya Novikova

Assistant Director 2Maria Kozharskaya

Editor on the setAnton Donskoy

EditorDmitry Sebrov

ComposerIlya Shibanov

ColorMaksim Mironov

Sound designDmitry Nakhimov

Clean upMax Tcheslavsky

Motion designAnton Adamov

Concept-artistOlga Kononenko

PhotographerLyubov Kozorezova