Since 2017 Mail.ru group has been congratulating everyone with New Year... literally by name. Combo of Mail.ru Group IT-skills and ZHEESHEE production’s experience made it possible to complete this task.
At a landing page visitor enters a name and after that receives a personal video with congratulations from Father Frost. Grandpa repeats user's name several times during the video.
For four years now we have a huge amount of recorded names, thanks to Father Frost’s bushy moustaches and work of sound engineers. Users send missing names during all New Year holidays. During this annual project we've recorded more than 1k names.
Besides filming part of video every year in ZHEESHEE lab we create a new animated intro for the congratulation card. The “gingerbread” town, snowy cartoon St-Petersburg and animated objects.
Creative directorAnna Artamonova
Art-directorMitya Osadchuk
ProducerDariya Balakaeva
DirectorPavel Ivanov
Ivan Proskuryakov
DIRECTOR OF PHOTOGRAPHYValentin Finaev
Robert Sarukhanyan
Executive producerNikolay Gavrilov
ProducersArtem Shcherbakov
Otar Berov
1 ADNikolay Trubin
ScriptPetr Samoylov
Rinat Khusnutdinov
Production designerNatalia Istomina
SupervisorArtem Dexen
CGNail Gaynullov
Lenar Singatullov
Michael Gnatuk
Anton Adamov
AnimationAnastasia Pozhidayeva
Anton Kuilo
Olga Kononenko
Nikita Zolov
Vasily Akimov
EditorDMITRY SEBROV
GafferSlava Meyster
DollyDmitry Meretsky
FocusAndrey Pogrebnyak
Clean upMax Tcheslavsky
CameramenDenis Guskov
Takhir Timergaliev
CastingEva Gavrilova
Make upViktoriya Rybakova
Sound directorEgor Voron
Music, SVFXIlya Shibanov
Ass production designerAnastasiya Korotkova
Zulya Alieva
SoundPavel Bexx