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Mail.ru Group | Letter to Father Frost

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about

gubki

goal

Since 2017 Mail.ru group has been congratulating everyone with New Year... literally by name. Combo of Mail.ru Group IT-skills and ZHEESHEE production’s experience made it possible to complete this task.

idea

At a landing page visitor enters a name and after that receives a personal video with congratulations from Father Frost. Grandpa repeats user's name several times during the video.

realization

For four years now we have a huge amount of recorded names, thanks to Father Frost’s bushy moustaches and work of sound engineers. Users send missing names during all New Year holidays. During this annual project we've recorded more than 1k names.

Besides filming part of video every year in ZHEESHEE lab we create a new animated intro for the congratulation card. The “gingerbread” town, snowy cartoon St-Petersburg and animated objects.

backstage

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CREDITS

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people

Mail.ru Group

Creative directorAnna Artamonova

Art-directorMitya Osadchuk

ProducerDariya Balakaeva

ZHEESHEE

DirectorPavel Ivanov
Ivan Proskuryakov

DIRECTOR OF PHOTOGRAPHYValentin Finaev
Robert Sarukhanyan

Executive producerNikolay Gavrilov

ProducersArtem Shcherbakov
Otar Berov

1 ADNikolay Trubin

ScriptRinat Khusnutdinov

Production designerNatalia Istomina

SupervisorArtem Dexen

CGNail Gaynullov
Lenar Singatullov
Michael Gnatuk
Anton Adamov

AnimationAnastasia Pozhidayeva
Anton Kuilo
Olga Kononenko
Nikita Zolov
Vasily Akimov

EditorDMITRY SEBROV

GafferSlava Meyster

DollyDmitry Meretsky

FocusAndrey Pogrebnyak

Clean upMax Tcheslavsky

CameramenDenis Guskov
Takhir Timergaliev

CastingEva Gavrilova

Make upViktoriya Rybakova

Sound directorEgor Voron

Music, SVFXIlya Shibanov

Ass production designerAnastasiya Korotkova
Zulya Alieva

SoundPavel Bexx

Special thanks to Victor Afanasyevich for his firmness and incredible professionalism