Since 2017 Mail.ru group has been congratulating everyone with New Year... literally by name. Combo of Mail.ru Group IT-skills and ZHEESHEE production’s experience made it possible to complete this task.
At a landing page visitor enters a name and after that receives a personal video with congratulations from Father Frost. Grandpa repeats user's name several times during the video.
For four years now we have a huge amount of recorded names, thanks to Father Frost’s bushy moustaches and work of sound engineers. Users send missing names during all New Year holidays. During this annual project we've recorded more than 1k names.
Besides filming part of video every year in ZHEESHEE lab we create a new animated intro for the congratulation card. The “gingerbread” town, snowy cartoon St-Petersburg and animated objects.
Creative directorAnna Artamonova
DIRECTOR OF PHOTOGRAPHYValentin Finaev
Executive producerNikolay Gavrilov
1 ADNikolay Trubin
Production designerNatalia Istomina
Clean upMax Tcheslavsky
Make upViktoriya Rybakova
Sound directorEgor Voron
Music, SVFXIlya Shibanov
Ass production designerAnastasiya Korotkova