teapot
car
leave
poison
hand_mini
Path 4 Created with Sketch.

Ryazanochka

PLAY
turn on images 🔥

about

gubki

goal

Trademark "Ryzanochka" launched a new modern packaging design for its items produced. While creating a video supporting new style, we tried to avoid traditional images with mills and “grandmas”.

idea

Every time we cook anything with flour, we reflexively shake flour off hands with claps. Dada Creative agency used this habbit as a metaphor in creative idea of commercial: “Applaud yourself in advance”.

realization

We made more than 1k “flour” shots from various shooting angles. Sort of task was setting focus on flying pancake, but our DOP managed with this riddle.

style frames

turn on images 💩
turn on images 💩
turn on images 💩
turn on images 💩
clap Created with Sketch.
svet

interesting fact

All pancakes were harmed in the making of this commercial. Yummy! Tasty catering happened.

CREDITS

krest1
krest2
krest1
people

DADA CREATIVE

IdeaArtem Petrov

Zhee-shee production

DirectorAlex Novikov

Executive producerNikolay Gavrilov

PRODUCTION DESIGNERASYA DAVYDOVA

DIRECTOR OF PHOTOGRAPHYAleksey Bunakov