Trademark "Ryzanochka" launched a new modern packaging design for its items produced. While creating a video supporting new style, we tried to avoid traditional images with mills and “grandmas”.
Every time we cook anything with flour, we reflexively shake flour off hands with claps. Dada Creative agency used this habbit as a metaphor in creative idea of commercial: “Applaud yourself in advance”.
We made more than 1k “flour” shots from various shooting angles. Sort of task was setting focus on flying pancake, but our DOP managed with this riddle.
All pancakes were harmed in the making of this commercial. Yummy! Tasty catering happened.
Executive producerNikolay Gavrilov
PRODUCTION DESIGNERASYA DAVYDOVA
DIRECTOR OF PHOTOGRAPHYAleksey Bunakov