Online supermarket Azbuka Vkusa
about
goal
To show the advantages of online supermarkets Azbuka Vkusa in an intelligible and entertaining form.
idea
REDKEDS agency creative team dropped the idea of traditional commercial families and supermarkets. We will make grocery come alive! Sketches in which fruits are afraid of the dark or grumble because of overcrowded basket seem to be understandable and touching at the same time.
realization
Due to combination of photorealism and doodles we succeed in products animation (even grumpy asparagus has fans). As a result we have alive characters, empathised by viewers. In each of three videos we emphasize definite advantage of Azbuka Vkusa’s service: wide range of products, fast delivery and huge delivery area.
style frames
interesting fact
Fruits and vegetables were so fresh and of choice quality, that it was difficult to shoot them after 4-5 doubles. Producer Otar Berov tried to eat it all!
CREDITS
REDKEDS
Creative directorValery Volchetsky
Senior copywriterKoba Mikeladze
Art-directingMaksim Demin
Eugeny Kurlaev
Team LeadMitya Meshcheryakov
Account-managerAnastasia Tretyakova
ProducerJulia Velichko
ZHEESHEE
DirectorEugenia Onegina
DOPRobert Sarukhanyan
ProducersOtar Berov
Aleksey Novikov
Zenden Smash
Production DesignerIstomina Natalia
Art-directorLenar Singatullov
IllustratorRoman Novak
Motion-designAndrey Nesterov
Lenar Singatullov
CleanupMax Vatrushkin
ColoringEugene Gvozdev
MusicIskander Yerimbetov
Sound designMichael Politkovsky
