Philips | Audio
about
goal
First commercial of Philips Audio advertising campaign in Russia. Philips decided to focus sound lovers' attention on company's Audio store.
idea
We suggest you to think about the true value of sound. Is it just an old playlist in a smartphone? Or background music? Probably, escape from silence or the way to defend yourself from the world?
The story “Useful sound” tries to define a significant role of sound in our everyday life.
realization
5 shooting days in 6 locations with brilliant actors, chosen by director Pavel Ivanov. The casting was held for 2 weeks. It was worth it! Can you see, how truly girl is crying in a bus?
style frames
interesting fact
One of 6 video locations was a small island in Moscow suburbs. Production team had to get there by old fishing boat.
CREDITS
PHILIPS
Brand-managersYelena Druzhinina
Igor Eremeev
Fanatic
IdeaEgor Gavrilin
Zhee-Shee production
DirectorPavel Ivanov
Executive producerNikolay Gavrilov
ProducerYulia Velichko
Pavel Ivanov
director of photographyZhenya Kozlov
PRODUCTION DESIGNERASYA DAVYDOVA
CASTING DIRECTORNINO LEONIDZE
EDITORDMITRY SEBROV
SOUND DESIGNPaul Bexx.
